Posted by on September 14, 2020 8:57 am
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Categories: Green Business

Do celebrity endorsements really help environmental campaigns? We found no evidence

Do celebrity endorsements really help environmental campaigns? We found no evidence

Rolling Stones guitarist Ronnie Wood shows his support for the rhinos | Credit: Tim P. Whitby/PA

Rolling Stones guitarist Ronnie Wood shows his support for the rhinos | Credit: Tim P. Whitby/PA

University of Oxford researcher which looked at 181 celebrity campaigns in six languages finds no hard evidence that any were effective

Arsenal footballer Hector Bellerin recently partnered with a reforestation charity and pledged to plant 3,000 trees every time his team won. This is just one example of the now widespread use of celebrities…

Published at Sun, 13 Sep 2020 23:01:54 +0000

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